
Hi, I'm Sijal Khan, an Email Deliverability Expert.
With over five years of experience and a track record of helping more than 50 businesses, I specialize in ensuring that your emails reach the inbox — not the spam folder. As an Email Deliverability Expert, I’m passionate about working with businesses to build and protect their inbox reputation so their emails reach the intended audience.
Email is still one of the most powerful ways to reach potential customers — but only if your messages actually reach the inbox. For cold email senders in particular, deliverability is the difference between predictable growth and burned domains.
The general assumption is that deliverability problems are caused by a single factor — copy, volume, or tools. However, inbox placement is the result of multiple signals working together. Mailbox providers like Gmail and Outlook evaluate your sending reputation, authentication setup, engagement patterns, and overall compliance with their policies. When even one of these elements is misconfigured, your entire outbound operation can suffer.
I work closely with founders, outbound teams, and agencies that rely on cold email as a core acquisition channel or are just getting started with it. My role is to identify exactly where things are breaking down and provide a clear path forward.
I start by auditing your current email setup, including your ESP, sending domains, IPs, authentication, and historical performance data which allows me to identify technical gaps, reputation risks, and immediate deliverability blockers.
After completing the initial audit, I provide a comprehensive report detailing all factors impacting your email deliverability, including DNS settings, sending behavior, list hygiene, content, and more. I outline actionable improvements and work closely with you to ensure you’re confident and satisfied with the recommendations.
Once we review the recommendations in detail, I take the lead to ensure all solutions are implemented efficiently and effectively, so your email deliverability improvements are fully realized.
Email marketing—especially cold outreach—is constantly evolving and can run into deliverability issues. I offer ongoing support with scheduling email campaigns, gathering and analysing performance metrics, and maintaining IP and domain reputation through regular seedlist activity.
I begin by having an in-depth discussion about your business model and email objectives. Once I fully understand your goals, I provide tailored recommendations designed to help you achieve the best possible results.
I help you choose and properly configure the right email service provider based on your business model and sending goals. I set up your sending domain and implement SPF, DKIM, and DMARC from day one to establish legitimacy with mailbox providers and protect your domain from spoofing and phishing.
To build sender reputation safely, I create a structured manual warm-up plan. I also collaborate with your design team to develop email templates and content optimized for deliverability, engagement, and accessibility—ensuring your emails look professional while avoiding spam filters. Finally, I define the optimal sending frequency, timing, and engagement strategy to establish strong inbox signals from the start.
Email marketing—especially cold outreach—can be challenging, and deliverability issues can arise quickly. I provide ongoing support to ensure your campaigns get off to the right start, including managing campaign scheduling, gathering and analysing performance metrics, and maintaining IP and domain reputation by regular seedlist activity.

Fixed a burned domain with a 3-week warmup, shifted from a low-reputation shared IP to a dedicated IP and improved list hygiene using email verification.

Selected best email marketing tool, ensured proper authentication (SPF, DKIM, DMARC) and managed a two-week warm-up with a structured list ramp-up plan.

Audited the current setup, fixed domain and IP with seed list activity/warmup, and provided guidance on segmentation which boosted open rate and conversion rate significantly.





